When we first started doing search engine optimization (SEO) one of the selling points was that we could convert Google Adword budgets (SEM) into permanent effective organic rankings.  Website owners who were spending thousands or tens of thousands of dollars every month buying traffic could undertake a one-time SEO campaign and eliminate those expenses forever.  Though we meant well, and it sounded great, we were wrong! [...] Read the rest of this post »

The Web 2.0 concepts are responsible for the development of web based communities including, but not limited to social networking sites (Facebook, Twitter, etc.), wikis, blogs, video sharing, subscriptions, partner link exchanges, and other interactive websites.  The development of these applications has had far reaching implications for search engine optimization; specifically in the areas of content and inbound partner linking. 

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We all know how critical inbound hyperlinks are for the success of your website.   High quality relevant links from established sites or sites involved in aggressive SEO campaigns add the  most value to your website.  However, many websites lack a comprehensive partner linking strategy.  Here are some basic elements which will help you maximize your link acquisition efforts. [...] Read the rest of this post »

The buzz term “SEO” has been around for a few years and stands for “Search Engine Optimization“.  SEO describes any effort directed at “optimizing” your web content/budgets to get the most effective “organic” result from the search engines resulting more traffic!   This is not to be confused with SEM (Search Engine Marketing) which pertains to buying traffic through the use of sponsored listings, ads, etc.  The organic (left side) result is typically the most effective and the approach for getting good rankings is fairly simple. [...] Read the rest of this post »

The overall intent of search engine optimization is to increase web traffic by improving organic search engine traffic.  Organic search engine traffic is the result of web visitors clicking on search engine results that are NOT sponsored links or ads.  A search engine result on the first page is going to produce more traffic than one on the second page.  It is critical that webmasters learn what search terms produce the best traffic. [...] Read the rest of this post »

Search Engine Optimization (SEO) has quickly become the single most important element for bringing quality traffic to a website. Of course there are other means, including online ad campaigns, redirected traffic, and various search engine ad word campaigns. However, the only method that provides lasting traffic improvement is organic search engine optimization. There are hundreds of firms purporting to do SEO, however choosing the correct firm can be difficult without the right guidance. [...] Read the rest of this post »

Monitoring search engine rank (position) for critical keyword phrases is the key to an effective SEO campaign.  All too often site owners spend a lot of money doing a keyword analysis, creating a strategy, modifying content, and partner linking, and then struggle to determine the impact of their expenditures. [...] Read the rest of this post »

Search Engine Optimization has traditionally received very little focus during the web design process.  Most web designers say they know SEO, but very few are capable of actually building a fully optimized site.  Sites are built and a few months later the site owner is wringing their hands trying to understand why they have no traffic.  The optimization process is actually not very difficult and if addressed during the design phase can save significant time and money. [...] Read the rest of this post »