The overall intent of search engine optimization is to increase web traffic by improving organic search engine traffic.  Organic search engine traffic is the result of web visitors clicking on search engine results that are NOT sponsored links or ads.  A search engine result on the first page is going to produce more traffic than one on the second page.  It is critical that webmasters learn what search terms produce the best traffic. [...] Read the rest of this post »

Monitoring search engine rank (position) for critical keyword phrases is the key to an effective SEO campaign.  All too often site owners spend a lot of money doing a keyword analysis, creating a strategy, modifying content, and partner linking, and then struggle to determine the impact of their expenditures. [...] Read the rest of this post »