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SEO Talk

How to fail at SEO! (without really trying)

February 8th, 2010

If you ever find yourself in a room with 10 SEO providers, 9 of them should probably be arrested, and at least one of those should be taken out and shot!  The quality of SEO in today’s marketplace is really appalling.  There are dozens of providers making claims they cannot support and usually failing to deliver even the most basic services.  If you are currently engaged in an SEO campaign or thinking about doing SEO there are a few simple things you need to know. [...] Read the rest of this post »

Andy LoCascio Sound Strategies, Inc. - SEO - Web Design - Hosting

Maximize Your SEO Spend, Now!

July 8th, 2009
Despite the dismal economic conditions, SEO expenditures grew to record levels in the first quarter of 2009.  However, a survey of the top search engine optimization consultants and service providers in 7 major US cities found that selling conditions have actually gotten tougher.  When SEO was young and the search engines were less sophisticated, nearly every SEO expenditure yielded a decent ROI.  This is no longer the true, and many website owners have become more cautious when budgeting for search engine optimization. [...] Read the rest of this post »

Andy LoCascio Sound Strategies, Inc. - SEO - Web Design - Hosting

Keyword Phrase Rank & Traffic

April 25th, 2009

The overall intent of search engine optimization is to increase web traffic by improving organic search engine traffic.  Organic search engine traffic is the result of web visitors clicking on search engine results that are NOT sponsored links or ads.  A search engine result on the first page is going to produce more traffic than one on the second page.  It is critical that webmasters learn what search terms produce the best traffic. [...] Read the rest of this post »

Andy LoCascio Sound Strategies, Inc. - SEO - Web Design - Hosting

Keyword Rank Monitoring

February 26th, 2009

Monitoring search engine rank (position) for critical keyword phrases is the key to an effective SEO campaign.  All too often site owners spend a lot of money doing a keyword analysis, creating a strategy, modifying content, and partner linking, and then struggle to determine the impact of their expenditures. [...] Read the rest of this post »

Andy LoCascio Sound Strategies, Inc. - SEO - Web Design - Hosting
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