When we first started doing search engine optimization (SEO) one of the selling points was that we could convert Google Adword budgets (SEM) into permanent effective organic rankings.  Website owners who were spending thousands or tens of thousands of dollars every month buying traffic could undertake a one-time SEO campaign and eliminate those expenses forever.  Though we meant well, and it sounded great, we were wrong! [...] Read the rest of this post »

Search Engine Optimization (SEO) has quickly become the single most important element for bringing quality traffic to a website. Of course there are other means, including online ad campaigns, redirected traffic, and various search engine ad word campaigns. However, the only method that provides lasting traffic improvement is organic search engine optimization. There are hundreds of firms purporting to do SEO, however choosing the correct firm can be difficult without the right guidance. [...] Read the rest of this post »