Search Engine Optimization (SEO) has quickly become the single most important element for bringing quality traffic to a website. Of course there are other means, including online ad campaigns, redirected traffic, and various search engine ad word campaigns. However, the only method that provides lasting traffic improvement is organic search engine optimization. There are hundreds of firms purporting to do SEO, however choosing the correct firm can be difficult without the right guidance. [...] Read the rest of this post »

Monitoring search engine rank (position) for critical keyword phrases is the key to an effective SEO campaign.  All too often site owners spend a lot of money doing a keyword analysis, creating a strategy, modifying content, and partner linking, and then struggle to determine the impact of their expenditures. [...] Read the rest of this post »

Search Engine Optimization has traditionally received very little focus during the web design process.  Most web designers say they know SEO, but very few are capable of actually building a fully optimized site.  Sites are built and a few months later the site owner is wringing their hands trying to understand why they have no traffic.  The optimization process is actually not very difficult and if addressed during the design phase can save significant time and money. [...] Read the rest of this post »